Difference between revisions of "Virtual spokesperson"

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{{Welcome participation}}
 
{{Welcome participation}}
A '''virtual spokesperson''' is a fictional character created to represent or endorse a brand or product. They are often ''anime'' characters.
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[[File:00648GzTgw1ezhh3iai57j30k00gotck.jpg|thumb|right|The virtual spokespeople of AcFun]]
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A '''virtual spokesperson''' (Chinese: {{ruby|虚拟|xūnǐ}}{{ruby|代言人|dàiyánrén}}) is a fictional, often ''anime'' character created to represent or endorse a brand or product. The term was thought to be originated in Taiwan.{{citation needed}}
  
 
== Introduction ==
 
== Introduction ==
The term "virtual spokesperson" (虚拟代言人, ''xūnǐ dàiyánrén'') originated in Taiwan.{{citation needed}}
 
  
 
== Differences with similar terms ==
 
== Differences with similar terms ==
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=== Virtual spokesperson and [[moe anthropomorphism]] ===
 
=== Virtual spokesperson and [[moe anthropomorphism]] ===
In some cases, a virtual spokesperson is the anthropomorphization of the brand/product officially recognized by such a brand, but the spokesperson themself may not appear in it. Also, a ''moe'' anthropomorphization is not necessarily the spokesperson for the brand.
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In some cases, a virtual spokesperson is the officially-recognized anthropomorphization of a brand or product, but he or her does not have to anthropomorphize in all conditions. Also, a ''moe'' anthropomorphization is not necessarily the spokesperson for the brand.
  
 
== Officially-recognized virtual spokespeople ==
 
== Officially-recognized virtual spokespeople ==
 
* [[Moegirlpe-tan]] - Official endorser of Moegirlpedia.
 
* [[Moegirlpe-tan]] - Official endorser of Moegirlpedia.
* Dejiko - Official endorser of the Japanese video game store Gamers. Also the main character of the anime ''Di Gi Charat'', where she is represented as an endorser as well.
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* Dejiko - Official endorser of the Japanese video game store Gamers. Also the main character of the anime ''Di Gi Charat'', where she endorses as well.
 
* Melon-chan - Official endorser of the Japanese ''doujin'' store MelonBooks.
 
* Melon-chan - Official endorser of the Japanese ''doujin'' store MelonBooks.
 
* Super Sonico - Official endorser of Japanese game company Nitroplus.
 
* Super Sonico - Official endorser of Japanese game company Nitroplus.
* Bilibili Girls (22 and 33) - Official endorsers of Chinese video site Bilibili.
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* [[Bilibili]] Girls (22 and 33) - Official endorsers of Chinese video site Bilibili.
  
 
== Unofficial virtual spokespeople ==
 
== Unofficial virtual spokespeople ==
 
* Tracer - from the game ''Overwatch''<ref>[https://hardcoregamer.com/reviews/review-overwatch/208761/ Hardcore Gamer: Review: ''Overwatch'' (May 26, 2016)]</ref>
 
* Tracer - from the game ''Overwatch''<ref>[https://hardcoregamer.com/reviews/review-overwatch/208761/ Hardcore Gamer: Review: ''Overwatch'' (May 26, 2016)]</ref>
  
== Characters used for endorsement ==
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== Characters for endorsement ==
 
Fictional characters who are not virtual spokespeople, but are used to promote other products.
 
Fictional characters who are not virtual spokespeople, but are used to promote other products.
  
* The characters from ''Girls und Panzer'' are used to promote tourism in Oarai Town, a port town located in Japan's Ibaraki Prefecture. The anime itself is set in Oarai.<ref>[https://www.animenewsnetwork.com/news/2013-02-19/girls-und-panzer-event-to-be-held-in-anime-hometown-of-oarai Anime News Network: "Girls und Panzer" Event to be Held in Anime's Hometown of Oarai (February 19, 2013)]</ref><ref>[https://www.animenewsnetwork.com/interest/2016-12-01/girls-und-panzer-collaborates-on-6th-ibaraki-blood-drive/.109333 Anime News Network: "Girls und Panzer'' Collaborates on 6th Ibaraki Blood Drive (December 1, 2016)]</ref>
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* The characters from ''Girls und Panzer'' are used to promote tourism in Oarai Town, a port town where the anime is set, in Ibaraki Prefecture, Japan.<ref>[https://www.animenewsnetwork.com/news/2013-02-19/girls-und-panzer-event-to-be-held-in-anime-hometown-of-oarai Anime News Network: "Girls und Panzer" Event to be Held in Anime's Hometown of Oarai (February 19, 2013)]</ref><ref>[https://www.animenewsnetwork.com/interest/2016-12-01/girls-und-panzer-collaborates-on-6th-ibaraki-blood-drive/.109333 Anime News Network: "Girls und Panzer" Collaborates on 6th Ibaraki Blood Drive (December 1, 2016)]</ref>
  
 
== References ==
 
== References ==
 
<references />
 
<references />
  
[[Category:Art concepts]]
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[[Category:Artistic archetypes]]
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[[zh:虚拟代言人]]

Latest revision as of 15:19, 6 August 2024

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The virtual spokespeople of AcFun

A virtual spokesperson (Chinese: 虚拟xūnǐ代言人dàiyánrén) is a fictional, often anime character created to represent or endorse a brand or product. The term was thought to be originated in Taiwan.[citation needed]

Introduction

Differences with similar terms

Virtual spokesperson and mascot

Virtual spokespeople are considered to be the "evolution" of mascots.

Virtual spokesperson and moe anthropomorphism

In some cases, a virtual spokesperson is the officially-recognized anthropomorphization of a brand or product, but he or her does not have to anthropomorphize in all conditions. Also, a moe anthropomorphization is not necessarily the spokesperson for the brand.

Officially-recognized virtual spokespeople

  • Moegirlpe-tan - Official endorser of Moegirlpedia.
  • Dejiko - Official endorser of the Japanese video game store Gamers. Also the main character of the anime Di Gi Charat, where she endorses as well.
  • Melon-chan - Official endorser of the Japanese doujin store MelonBooks.
  • Super Sonico - Official endorser of Japanese game company Nitroplus.
  • Bilibili Girls (22 and 33) - Official endorsers of Chinese video site Bilibili.

Unofficial virtual spokespeople

  • Tracer - from the game Overwatch[1]

Characters for endorsement

Fictional characters who are not virtual spokespeople, but are used to promote other products.

  • The characters from Girls und Panzer are used to promote tourism in Oarai Town, a port town where the anime is set, in Ibaraki Prefecture, Japan.[2][3]

References