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Moe(Japanese：萌え（もえ）) is a frequently used jargon in ACG subculture, and it is also one of the most representative expressions of the age of moe.
The term Moe in ACG subculture, in specific, is "a burning resonatory conviction toward some certain characteristics of some certain characters." So, moe is an extremely personal emotion that there are a thousand Moe gals in a thousand otakus'eyes.
"Moe" is not limited to "Cute" and is comparably more general in meaning. Also, they are spoken by different people. Moe is generally for ACG fans and the residents of Nijigen while people living in the real world typically uses "Cute".
There are special designing tricks to help making anime characters even moer. These characteristics are seen in many moe characters, but they do not define moe characters: [1]