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Moe (Japanese: , Chinese: méng) is a frequently used jargon in ACG subculture, and it is also one of the most representative expressions of the age of moe.

Moe 101

What is Moe

The term Moe in ACG subculture is, "a burning resonatory conviction towards certain characteristics of specific characters." Thus, it is a so extremely personal emotion that there are a thousand Moe gals in a thousand otakus' eyes. It is not limited to "Cute" and is comparably more general in meaning, varied by people. "Moe" is generally used by ACG fans and the residents of Nijigen (二次元) while people living in the real world typically use "Cute".

The Moe way in character design

There are special tricks to help making anime characters even moer. They are usually seen in yet do not define moe characters. However, the fashion of moe keeps changing with time thus cannot be specified. [1]

  • Large eyes (1/5 size of face)[2]
  • Small nose[2]
  • Flat face[2]
  • Tall iris[2]
  • Body 5.7 heads tall[2]
  • Thin limbs[2]
  • Large head (bobble-head like)[2]
  • Colorful hair[2]
  • Bangs over eyes[2]
  • Neotenized face[2]
  • Large pupils[2]
  • Anime antenna hair called Ahoge (アホ毛)[2][3]


In Chinese, "Moe" means "to sprout" or "the beginning". When seeing a cute girl, it is like you are in spring, and your flower of love begins to sprout.
It is commonly said that, Japanese in the late 1980s often mistyped "萌え" for "燃え (burning)" (The girl is so cute that makes my heart burning) due to their shared typing "moe". It's interesting that 燃 has a different meaning: passionate, in Chinese Internet. According to a Japanese dictionary, an anime girl having "Moe" in her name (e.g. Sagisawa Moe) often shouts her name when she is in danger. Some fans thought it interesting and began to imitate.

Moe Tags

Main:Moe Tags


Negative comments

Another Moe

  2. 2.00 2.01 2.02 2.03 2.04 2.05 2.06 2.07 2.08 2.09 2.10 2.11 電撃萌王 Special May 1, 2006, No. 127 Vol.11 No.8, Media, p. 104 ~ 105
  3. Denshi Jisho — Online Japanese dictionary. Accessed May 7, 2011, from