Three Squirrels

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Threesquirrels 1.jpg
Base Info
Original Name 三只松鼠 (Sān zhī sōng shǔ)
Translation Name Three Squirrels
Original Work Format Mascots
Adapted Format Three Squirrels (TV series)
One Hundred Thousand Bad Jokes
Region China

Three Squirrels is the mascot and spokesperson character of Anhui Three Squirrels Co., Ltd. and has been derived from animation and cartoons through the e-commerce animation and cartoon strategy.

The three squirrels are Squirrel Xiaojian (male), Squirrel Xiaomei (female) and Squirrel Xiaoku (male). Bodybuilding Pants


"Three Squirrels" was first founded as an Internet food brand by Zhang Liaoyuan, who led a team of his fans from all over the country. In 2012, Three Squirrels Co., Ltd. was established, becoming the first company in China to be a pure Internet food brand and the largest food e-commerce company in China at that time.

After the launch of the "Three Squirrels" brand, it has been favoured by several investment institutions, and has received various kinds of help such as angel investment and financing, and has developed into a first-line snack brand in China. Three Squirrels e-commerce from very early in the implementation of animation strategy, to close the distance between consumers, the anthropomorphic form of communication, with the image of the three cute squirrels, launched a series of animation and cartoon works. Promotional slogan: "We are the best animator who sells snacks".

In 2014, the company separated Three Squirrels, forming the parent brand "Three Squirrels", the brand Squirrel Xiaomei (tea sub-brand) and the brand Squirrel Xiaojian (casual snack sub-brand), and creating the subsidiary Animation Moe Factory (animation production, creative, experiential product marketing, etc.). The stores of Squirrel Xiaojian and Squirrel Xiaomei as sub-brands were closed. The Group refocused its resources for multi-category development on the parent brand, Three Squirrels.

In 2016, Three Squirrels became the sponsor of One Hundred Thousand Bad Jokes, and the tasty and cute Three Squirrels also appeared in some episodes of the One Hundred Thousand Bad Jokes anime in a mini-theatre format.

In 2018, the animation of the same name of the three squirrels began to broadcast. The name of "Squirrel Xiaojian" (松鼠小贱) was changed to "Squirrel Xiaojian"(松鼠小健).


Squirrel Xiaojian

squirrel Xiaojian
  • Gender: Male ♂
  • Dubbed: Li Lanling
  • Birthdate: August 26th
  • Constellation: Virgo
  • Blood Type : AB
  • Height: 1.2m
  • Personality: very moe base, very base moe, sadism, like underbrag and argue with others, passionate and simple, easy-going and casual, is the master's happy treasure
  • Emotion: exaggerated movements, still optimistic after being hit, likes to spread happiness to people
  • Likes: nuts, all kinds of snacks
  • Fear: Hunger (can't live without food, I'll go crazy!)
  • First love: T.T Not yet
  • Squirrel Xiaojian Strengths: positive and optimistic at all times
  • Shortcomings: loves to get into trouble, often in trouble, a total naughty boy
  • Never do: uncivilized and indecent actions (the process is not important, the posture must be handsome!)
  • Features: black frame big glasses

Squirrel Xiaoku

Squirrel ku
  • Gender: Male ♂
  • Dubbed : Shan Xin
  • Birthdate: November 8
  • Constellation: Scorpio
  • Blood Type: A
  • Height: 1.2m
  • Personality: Calm and sensible, sullen inside. Inside masochism outside sadism. calm personality, great sense of justice.
  • Emotion: the so-called "facial nerve paralysis", happy, angry, sad and never exposed, quite mysterious.
  • Likes: nuts, coffee
  • Dislikes: Everything that is hypocritical
  • First love: Squirrel Xiaomei (official match)
  • Strengths: Focused and obsessive about things
  • Weaknesses: not good at gabbing
  • Never does: Bullying the weak (except Xiaojian)
  • Characteristics: Dull hair

Squirrel Xiaomei

Squirrel mei
  • Gender: Female ♀
  • Dubbing: Shen Nianru
  • Birthdate: March 2
  • Constellation: Pisces
  • Blood Type: B
  • Height:1.2m
  • Personality: intellectual and arrogant, elegant and fickle, with a spirited and occasionally gentle dual personality. Inside sadism outside masochism. love and hate is clear, outside soft and inside rigid
  • Emotion: Elegant in movement, strong in heart
  • Likes: nuts, fruits, flower tea
  • Dislikes: everything sloppy
  • First love: Xiaoku the squirrel (official match)
  • Strengths: cynical, passionate about friends
  • Weaknesses: slight cleanliness
  • Never do: betray a friend
  • Characteristics: Bow Tie

Derivative works

Notes and external links