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A mascot is a person, animal, or thing, believed to bring good luck, or a fictional character or image used to represent a brand, person, or event.


When primitive human beings struggled to survive in the unknown nature, they gradually formed the instinctive concept of seeking good luck and avoiding evil. Under this instinct, they spontaneously gave some things good luck and auspicious meanings, so mascots appeared. Mascots were part of early nature worship or primitive religions. Decorations made of easily-obtained and easily-made materials such as animal bones, teeth, shells, feathers, and plants were common mascots in the early days. These decorations have been given various symbolic meanings by the makers. For example, animal bones and teeth are usually regarded as symbols of strength, and feathers are usually regarded as the sky, or immortals, or have the ability to communicate with the sky. The region has been passed down to the present (such as the North American Indian culture). And these ornaments can even be traced back to tens of thousands or even hundreds of thousands of years ago.

Because in most religions a person is fixedly protected by a mystical power (such as Artemis, the goddess of hunting) or a culture is more inclined to love a certain trait, making something considered a mystical power a sign of a specific group of people or a specific organization or even a specific event. Totems are an example. The initial stage of totem objects is all kinds of natural things. With the development of productivity and art, totem objects have begun to evolve into various sacred beasts that do not exist in nature (and the mascots used for commercial promotion today). more similar). With the gradual development of religious culture, mascots began to be linked to specific religions, such as the decorations on shaman priests. Subsequently, both individuals and various organizations will create some mascots as their own standards or to express their good wishes.

Mascots in the modern day

In modern times, mascots represent things with good wishes.

Since mascots can also create a huge publicity role, many companies and websites will specially design a cute thing to represent their brand image, which is also called a mascot. It is used for promotional purposes, so its image is either endearing or very topical. If it is the image of an anime girl, it will be called a kanban musume. For a detailed description of this type of character, see Virtual spokesperson.

n many large-scale events, event organizers often design one or a group of mascots, which has become a popular phenomenon. Such as the Olympic mascot Fuwa, the Spring Festival Gala mascot Kangkang and so on. After the opening of the Beijing Winter Olympics, the mascot Bing Dwen Dwen exploded in popularity overnight.

Mascots in ACG works

For real-world images designed to advertise things or endorsements, see the article Virtual spokesperson. For characters in works that are given the meaning of mascots as the head of stores, please refer to the entry Kanban musume.

Related ACG works

  • Fuwa, mascots of the 2008 Beijing Olympic Games
  • Bananya, mascot of stationery company Q-LiA
  • Haier Brothers, mascots of Haier Group

Real life