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A virtual spokesperson (Chinese:
Introduction
Differences with similar terms
Virtual spokesperson and mascot
Virtual spokespeople are considered to be the "evolution" of mascots.
Virtual spokesperson and moe anthropomorphism
In some cases, a virtual spokesperson is the officially-recognized anthropomorphization of a brand or product, but he or her does not have to anthropomorphize in all conditions. Also, a moe anthropomorphization is not necessarily the spokesperson for the brand.
Officially-recognized virtual spokespeople
- Moegirlpe-tan - Official endorser of Moegirlpedia.
- Dejiko - Official endorser of the Japanese video game store Gamers. Also the main character of the anime Di Gi Charat, where she endorses as well.
- Melon-chan - Official endorser of the Japanese doujin store MelonBooks.
- Super Sonico - Official endorser of Japanese game company Nitroplus.
- Bilibili Girls (22 and 33) - Official endorsers of Chinese video site Bilibili.
Unofficial virtual spokespeople
- Tracer - from the game Overwatch[1]
Characters for endorsement
Fictional characters who are not virtual spokespeople, but are used to promote other products.
- The characters from Girls und Panzer are used to promote tourism in Oarai Town, a port town where the anime is set, in Ibaraki Prefecture, Japan.[2][3]