Kanban musume

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A kanban musume (看板娘, literally "poster girl") is a moe point in ACG culture.


"Kanban" (看板), in Japanese, refers to store signs, or billboards made for publicity and advertising. A kanban musume is the sign girl of the store, that is, someone who can increase the popularity of the store and the flow of customers. It could be a waitress, clerk, and so on. In other words, a kanban musume is a "living billboard". The term is also synonymous with yuru-chara.

Characters who are kanban musume

  • Ayame (Naruto) - The girl who works at Ichiraku Ramen Shop.