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Revision as of 23:35, 2 October 2021
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A virtual spokesperson is a fictional character created to represent or endorse a brand or product. They are often anime characters.
Introduction
The term "virtual spokesperson" (虚拟代言人, xūnǐ dàiyánrén) originated in Taiwan.[citation needed]
Differences with similar terms
Virtual spokesperson and mascot
Virtual spokespeople are considered to be the "evolution" of mascots.
Virtual spokesperson and moe anthropomorphism
In some cases, a virtual spokesperson is the anthropomorphization of the brand/product officially recognized by such a brand, but the spokesperson themself may not appear in it. Also, a moe anthropomorphization is not necessarily the spokesperson for the brand.
Officially-recognized virtual spokespeople
- Moegirlpe-tan - Official endorser of Moegirlpedia.
- Dejiko - Official endorser of the Japanese video game store Gamers. Also the main character of the anime Di Gi Charat, where she is represented as an endorser as well.
- Melon-chan - Official endorser of the Japanese doujin store MelonBooks.
- Super Sonico - Official endorser of Japanese game company Nitroplus.
- Bilibili Girls (22 and 33) - Official endorsers of Chinese video site Bilibili.
Unofficial virtual spokespeople
- Tracer - from the game Overwatch[1]
Characters used for endorsement
Fictional characters who are not virtual spokespeople, but are used to promote other products.
- The characters from Girls und Panzer are used to promote tourism in Oarai Town, a port town located in Japan's Ibaraki Prefecture. The anime itself is set in Oarai.[2][3]