Virtual spokesperson

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A virtual spokesperson (Chinese: 虚拟（xūnǐ）代言人（dàiyánrén）) is a fictional, often anime character created to represent or endorse a brand or product. The term was thought to be originated in Taiwan.^{[citation needed]}

Differences with similar terms

Virtual spokesperson and mascot

Virtual spokespeople are considered to be the "evolution" of mascots.

Virtual spokesperson and moe anthropomorphism

In some cases, a virtual spokesperson is the officially-recognized anthropomorphization of a brand or product, but he or her does not have to anthropomorphize in all conditions. Also, a moe anthropomorphization is not necessarily the spokesperson for the brand.

Officially-recognized virtual spokespeople

• Moegirlpe-tan - Official endorser of Moegirlpedia.
• Dejiko - Official endorser of the Japanese video game store Gamers. Also the main character of the anime Di Gi Charat, where she endorses as well.
• Melon-chan - Official endorser of the Japanese doujin store MelonBooks.
• Super Sonico - Official endorser of Japanese game company Nitroplus.
• Bilibili Girls (22 and 33) - Official endorsers of Chinese video site Bilibili.

Unofficial virtual spokespeople

• Tracer - from the game Overwatch

Characters for endorsement

Fictional characters who are not virtual spokespeople, but are used to promote other products.

• The characters from Girls und Panzer are used to promote tourism in Oarai Town, a port town where the anime is set, in Ibaraki Prefecture, Japan.