Nijigen Economy

Moegirlpedia would welcome your assistance in improving this article☆Kira~ Improvements can be made in the following areas: to finish & check the translation from Chinese Moegirlpedia As you read this article, you're welcome to participate in editing this page. Before editing, please read the wiki quickstart, editing guidelines and retrieve relevant information. We wish you a good time on Moegirlpedia.

This article was originally from page 二次元经济 in Chinese Moegirlpedia, and the license might be different from English Moegirlpedia. The contents might differ after being modified by different users on both sides. For more information, see Moegirlpedia:Copyrights.

Nijigen Economy is a concept for China Mainland ACG market raised by Cheng Wu at Tencent Anime & Comic Industry Cooperation Conference in 19, November, 2015. The concept has aroused extensive discussions in the industry. In fact, the concept has exist already. Tencent explains comprehensively and predict this concept for the first time, and definite it as "Nijigen Culture consumption form based on Internet and ..., built up by cultivate star IP and mix multi-forms of contents".

Predictions and Trends

The trends and predictions that are made at Tencent Anime & Comic Industry Cooperation Conference:

The first trend, Nijigen would spread from heavy users to light users, from core users to mass users, from niche subculture to mainstream fashion culture. This was the development path of many popular cultural phenomena in the past. Though today, mobile Internet and trend of pan-entertainment would play important roles in this promotion.

The second trend, Nijigen is breaking the the boundaries between 2D and 3D, real and virtual. Anime IPs could become excellent movies/TV plays, become games, become otaku dance and cosplays, become shūhen products and so on.

The third trend, the driving force of social interaction will become more and more important. Tencent owns two of the largest social platforms, WeChat and QQ. There are strong circle culture and social attributes for Nijigen. Social interaction can, in turn, promote the generation of Nijigen content. The Nijigen users' behavior like language itself, is becoming a part of its content.

Background

Tencent thinks the market development of anime has been large enough. There are already 260 million people in the right-age user group, there is still enough room for growth in the future, and it is believed that Nijigen economy will become the mainstream.

Four years ago, Cheng Wu has raised a pan-entertainment strategy with stars' IPs as the core. And Tencent Anime, which was established in 2012, has created a batch of fine IPs with mature worldviews and fans after 3 years of development. Its production of original Chinese anime contributes over half of Chinese web anime market. Its penetration rate of PC and mobile terminals ranks the first in this industry, and has enough operation and promotion experience.

China's Nijigen Industry Report published by market research agency iResearch in July 2015 shows that Nijigen mainly includes four aspects: anime (not for young), light novels, manga and games. In 2014, the number of core Nijigen users reached 49.84 million, while the number of pan-Nijigen users reached 100 million. In the future, the number of core Nijigen users will increase steadily, with the estimation that the number will reach 70.08 million in 2016. As anime IP-based operation is becoming more and more prominent, and the penetration of anime movies, it is estimated that in 2016, the number of pan-Nijigen will reach 200 million.

External links

(Simplified Chinese)Library:与二次元经济一起飞