Difference between revisions of "Mascot"
m |
|||
| Line 6: | Line 6: | ||
When primitive human beings struggled to survive in the unknown nature, they gradually formed the instinctive concept of seeking good luck and avoiding evil. Under this instinct, they spontaneously gave some things good luck and auspicious meanings, so mascots appeared. Mascots were part of early nature worship or primitive religions. Decorations made of easily-obtained and easily-made materials such as animal bones, teeth, shells, feathers, and plants were common mascots in the early days. These decorations have been given various symbolic meanings by the makers. For example, animal bones and teeth are usually regarded as symbols of strength, and feathers are usually regarded as the sky, or immortals, or have the ability to communicate with the sky. The region has been passed down to the present (such as the North American Indian culture). And these ornaments can even be traced back to tens of thousands or even hundreds of thousands of years ago. | When primitive human beings struggled to survive in the unknown nature, they gradually formed the instinctive concept of seeking good luck and avoiding evil. Under this instinct, they spontaneously gave some things good luck and auspicious meanings, so mascots appeared. Mascots were part of early nature worship or primitive religions. Decorations made of easily-obtained and easily-made materials such as animal bones, teeth, shells, feathers, and plants were common mascots in the early days. These decorations have been given various symbolic meanings by the makers. For example, animal bones and teeth are usually regarded as symbols of strength, and feathers are usually regarded as the sky, or immortals, or have the ability to communicate with the sky. The region has been passed down to the present (such as the North American Indian culture). And these ornaments can even be traced back to tens of thousands or even hundreds of thousands of years ago. | ||
| − | Because in most religions a person is fixedly protected by a mystical power (such as Artemis, the goddess of hunting) or a culture is more inclined to love a certain trait, making something considered a mystical power a sign of a specific group of people or a specific organization or even a specific event. Totems are an example. The initial stage of totem objects is all kinds of natural things. With the development of productivity and art, totem objects have begun to evolve into various sacred beasts that do not exist in nature ( | + | Because in most religions a person is fixedly protected by a mystical power (such as Artemis, the goddess of hunting) or a culture is more inclined to love a certain trait, making something considered a mystical power a sign of a specific group of people or a specific organization or even a specific event. Totems are an example. The initial stage of totem objects is all kinds of natural things. With the development of productivity and art, totem objects have begun to evolve into various sacred beasts that do not exist in nature (more similar to the mascots used for commercial promotion today). With the gradual development of religious culture, mascots began to be linked to specific religions, such as the decorations on shaman priests. Subsequently, both individuals and various organizations would create some mascots as their own standards or to express their good wishes. |
== Mascots in the modern day == | == Mascots in the modern day == | ||
In modern times, mascots represent things with good wishes. | In modern times, mascots represent things with good wishes. | ||
| − | Since mascots can also | + | Since mascots can also play a huge role in publicity, many companies and websites would specially design a cute thing to represent their brand image, which is also called a mascot. It is used for promotional purposes, so its image is either endearing or very topical. If it is the image of an anime girl, it will be called a ''[[Kanban musume]]''. For a detailed description of this type of character, see [[Virtual spokesperson]]. |
| − | + | In many large-scale events, organizers often design one or a group of mascots, which has become a popular phenomenon. Olympic mascot [[Fuwa]] and the Spring Festival Gala mascot Kangkang are some of the examples. After the opening of the Beijing Winter Olympics, the mascot [[Bing Dwen Dwen]] exploded in popularity overnight. | |
== Mascots in ACG works == | == Mascots in ACG works == | ||
| Line 24: | Line 24: | ||
== Related ACG works == | == Related ACG works == | ||
* [[Fuwa]], mascots of the 2008 Beijing Olympic Games | * [[Fuwa]], mascots of the 2008 Beijing Olympic Games | ||
| + | * [[Bing Dwen Dwen]], mascot of the 2022 Beijing Winter Olympics | ||
* [[Bananya]], mascot of stationery company Q-LiA | * [[Bananya]], mascot of stationery company Q-LiA | ||
* [[Haier Brothers]], mascots of Haier Group | * [[Haier Brothers]], mascots of Haier Group | ||
Revision as of 16:57, 16 July 2023
|
Moegirlpedia would welcome your assistance in improving this article☆Kira~
As you read this article, you're welcome to participate in editing this page. Before editing, please read the wiki quickstart, editing guidelines and retrieve relevant information. We wish you a good time on Moegirlpedia. |
A mascot is a person, animal, or thing, believed to bring good luck, or a fictional character or image used to represent a brand, person, or event.
Contents
Origins
When primitive human beings struggled to survive in the unknown nature, they gradually formed the instinctive concept of seeking good luck and avoiding evil. Under this instinct, they spontaneously gave some things good luck and auspicious meanings, so mascots appeared. Mascots were part of early nature worship or primitive religions. Decorations made of easily-obtained and easily-made materials such as animal bones, teeth, shells, feathers, and plants were common mascots in the early days. These decorations have been given various symbolic meanings by the makers. For example, animal bones and teeth are usually regarded as symbols of strength, and feathers are usually regarded as the sky, or immortals, or have the ability to communicate with the sky. The region has been passed down to the present (such as the North American Indian culture). And these ornaments can even be traced back to tens of thousands or even hundreds of thousands of years ago.
Because in most religions a person is fixedly protected by a mystical power (such as Artemis, the goddess of hunting) or a culture is more inclined to love a certain trait, making something considered a mystical power a sign of a specific group of people or a specific organization or even a specific event. Totems are an example. The initial stage of totem objects is all kinds of natural things. With the development of productivity and art, totem objects have begun to evolve into various sacred beasts that do not exist in nature (more similar to the mascots used for commercial promotion today). With the gradual development of religious culture, mascots began to be linked to specific religions, such as the decorations on shaman priests. Subsequently, both individuals and various organizations would create some mascots as their own standards or to express their good wishes.
Mascots in the modern day
In modern times, mascots represent things with good wishes.
Since mascots can also play a huge role in publicity, many companies and websites would specially design a cute thing to represent their brand image, which is also called a mascot. It is used for promotional purposes, so its image is either endearing or very topical. If it is the image of an anime girl, it will be called a Kanban musume. For a detailed description of this type of character, see Virtual spokesperson.
In many large-scale events, organizers often design one or a group of mascots, which has become a popular phenomenon. Olympic mascot Fuwa and the Spring Festival Gala mascot Kangkang are some of the examples. After the opening of the Beijing Winter Olympics, the mascot Bing Dwen Dwen exploded in popularity overnight.
Mascots in ACG works
For real-world images designed to advertise things or endorsements, see the article Virtual spokesperson. For characters in works that are given the meaning of mascots as the head of stores, please refer to the entry Kanban musume.
Related ACG works
- Fuwa, mascots of the 2008 Beijing Olympic Games
- Bing Dwen Dwen, mascot of the 2022 Beijing Winter Olympics
- Bananya, mascot of stationery company Q-LiA
- Haier Brothers, mascots of Haier Group
Real life
- Yoshi, mascot of the Super Mario series
