Nijigen Economy
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Nijigen Economy is a concept for China Mainland ACG market raised by Cheng Wu[note 1] at Tencent Anime & Comic Industry Cooperation Conference in 19, November, 2015. The concept has aroused extensive discussions in the industry. In fact, the concept has exist already[1][2][3]. Tencent explains comprehensively and predict this concept for the first time, and definite it as "Nijigen Culture consumption form based on Internet and ...[4], built up by cultivate[note 2] star IP and mix[note 3] multi-forms of contents"[5].
Predictions and Trends
The trends and predictions that are made at Tencent Anime & Comic Industry Cooperation Conference:
The first trend, 二次元会从重度用户走向轻用户，从核心用户走向大众用户，从小众亚文化走向主流潮文化。这是过去许多流行文化现象的发展路径，只是在而今时代，移动互联网和泛娱乐趋势将会起到关键的推动作用。
THe second trend, 二次元正在打破二维和三维、真实与虚拟之间的界限。Anime IPs could become excellent movies/TV plays, become games, become otaku dance[note 4] and cosplays, become shūhen products and so on.
The third trend, 社交的驱动力将会越来越重要。Tencent owns two of the largest social platforms, WeChat and QQ. 二次元有很浓厚的圈子文化和社交属性，社交可以反过来推动二次元内容的产生。二次元的语言等用户行为本身，正在成为内容的一部分。
本段引自萌娘百科（https://zh.moegirl.org/zh-hans/%E4%BA%8C%E6%AC%A1%E5%85%83%E7%BB%8F%E6%B5%8E ），文字内容遵守【知识共享 署名-非商业性使用-相同方式共享 3.0】协议。
Background
Tencent thinks the market development of anime has been large enough, 適齡用戶群規模已經有2.6億人，未來仍然有足夠的增長空間，并認為二次元經濟將會成為主流[6]。
Four years ago, 程武已經以明星IP為核心的泛娛樂戰略，而在2012年成立的騰訊動漫，經過三年的發展，已經打造出一批拥有成熟世界观与成熟粉丝的精品IP，其原创国漫作品产量占据中国网络动漫市场的一半以上。PC端和移动端渗透率均稳居行业第一。有足夠的營運和推廣經驗[7]。
市场调研机构艾瑞咨询2015年7月发布的《中国二次元行业报告》显示，二次元主要包括动画片（非低幼）、轻小说、漫画、游戏等四个方面。2014年，核心二次元用户规模达4984万人，而泛二次元用户规模达1亿人。在未来，核心二次元用户将会稳定增长，预计2016年规模达7008万人，随着动漫IP化运营日益显著，动画电影不断渗透，预计2016年泛二次元用户规模达2亿[8]。
本段引自萌娘百科（https://zh.moegirl.org/%E4%BA%8C%E6%AC%A1%E5%85%83%E7%BB%8F%E6%B5%8E ），文字内容遵守【知识共享 署名-非商业性使用-相同方式共享 3.0】协议。
References
- ↑ (Simplified Chinese)移动互联时代下的“二次元经济”
- ↑ (Simplified Chinese)数亿级用户规模 引爆“二次元”经济
- ↑ (Simplified Chinese)妈妈课金战士好可怕 日本土豪手游玩家生态解析
- ↑ Internet and mobile Internet (Simplified Chinese)互联网和移动互联网
- ↑ (Simplified Chinese)腾讯集团副总裁程武首提二次元经济概念
- ↑ (Simplified Chinese)腾讯动漫邹正宇：二次元经济将不可逆转地成为主流
- ↑ (Simplified Chinese)邹正宇： “开放共创”二次元经济 腾讯动漫已经准备好
- ↑ (Simplified Chinese)艾瑞发布《中国二次元行业报告》 2016年泛二次元用户将达2亿人
Notes
External links
(Simplified Chinese)Library:与二次元经济一起飞
