Hobby anime

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The hobby anime Frame Arms Girl has achieved cumulative sales of 10,47 through the business method of giving limited-edition toys as special bonuses.
Base Info
Term	Hobby anime (ホビーアニメ)
Type	Anime genre
Related Articles	kodomomuke, card game, dress-up game, garage kit, tokusatsu

Hobby anime (Japanese: ホビーアニメ), also shortened as hobiani (ホビアニ) is a general term for anime whose commercial purpose is to promote toys.

Introduction

The official name is "Hobby Anime". It is an animation originally made for elementary school to junior high school students to promote sales of toys and games (hobbies) for children.

It seems to be almost synonymous with the so-called "Nichiasa," "Golden Time Anime," and "Kids Anime", in the sense that:

1. Use only for boys, not for girls
2. General works for children, including manga only

Although there is a difference in the definition of what Hobiani is, "the series whose comics are serialized in CoroCoro Comic and Saikyo Jump" is a tentative line.

In the hobby anime business model, revenue is mainly defived from selling toys. In a broad sense, these include card games that serve the revenue of electronic games and physical cards, and dress-up games that serve the revenue of electronic games and physical fashion dolls.

The toys used for characters in hobby anime include but are not limited to action figures, garage kits, dolls, etc.

To give a specific example, it is generally interpreted that Gundam is not a hobiani because "the audience is more adult", but Gundam Build Fighters is "serialized in CoroCoro" or "not the mobile suit itself, but "Gunpla is the main item" is often interpreted as a mobile suit. (Although the magazines are different, SD Gundam such as Sangokuden and Gundam Build Divers will also apply to Hobiani)

Also, the number of toys has been increasing in recent years, such as Super Sentai, Kamen Rider series, Ultra series, and Girls x Heroine! Series for girls, but these are tokusatsu, so it's a little different.

In recent years, with the spread of video distribution sites such as YouTube, the number of cases where they are uploaded to the Internet instead of aired on terrestrial broadcasting or BS has increased. There is also "Beyblade Burst Gachi" for works produced as Web animation from the beginning and for those that switched to Web distribution in the middle of the series. This also has the advantage that they can be seen regardless of the area where the viewer lives or (while it is open to the public).

Examples of hobby anime

• Bandai
  • Gundam series (models)
  • Brave series (transforming robots)
• Ultraman series (transformation items, weapons, action figures, etc.)
• Kamen Rider series (transformation items, weapons, action figures, etc.)
• Super Sentai series (transformation items, weapons, action figures, etc.)
• Saint Seiya (action figures, etc.)
• Pretty Cure (transformation items, weapons, etc.)
• Alpha Group
  • Balala the Fairies (transformation items, wands, etc.)
  • Armor Hero (transformation items, weapons, action figures, etc.)
  • Blazing Teens (yo-yos)
  • Race-Tin (RC cars)
• Hasbro
• Transformers (transforming robots)
• My Little Pony (models)
• Tomy
  • Bakugan (transforming toys)
  • Beyblade (spinning tops)
• Frame Arms Girl (models)
• Mewkledreamy (stuffed toys, wands, etc.)
• LEGO Ninjago (assembled building blocks)